Howard's Blog

This is Howard C. Park's blog. Interests: live music, simulations and modeling, languages, iPod, social and business networking, systems thinking, history of science, management, BBQ, trivia, good coffee, organizational learning, traveling, personal histories.

Sunday, January 29, 2006

The success of marketing

I wouldn't say that my son Joshua has been exposed to a lot of marketing. He's really good about understanding that we don't buy him things just because they are interesting or because he saw another boy who had something.

Yet, at such an early age (3 last November), he does recognize some icons of our age. Some of the icons he recognizes:





















He does NOT, however, know what cars we drive (he calls them "green car", "white car", and now we have the "red car". He also doesn't know Coca Cola. I have a shirt that I got from the Coke museum in Atlanta. He asked what it said. I said, "Coca Cola"... he laughed... and thought it was a very funny-sounding word.

Somewhere at the marketing offices of the above companies, people are celebrating...
|| hcpark, 11:18 PM

1 Comments:

I remember learning in one of my marketing classes that McDonald's goal is brand recognition at age one. At the time I thought that was ridiculous but with three kids who love "Old McDonald's" ice cream and play lands I have to admit they are pretty close to the mark in my family.
Blogger Jameson Stevens, at 11:23 PM  

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