Howard's Blog

This is Howard C. Park's blog. Interests: live music, simulations and modeling, languages, iPod, social and business networking, systems thinking, history of science, management, BBQ, trivia, good coffee, organizational learning, traveling, personal histories.

Sunday, March 12, 2006

selling your car

I recently sold my car that I've had since 1998. Here is one man's tale.

Images of seedy salesmen and scam-artists awaited me as I ventured into this endeavor. In a nutshell, it was easier than I thought, but I did learn a few interesting things. I decided to test the waters by placing a "For Sale" sign on the car (would I get any calls? ). Most of the time, the car was parked in front of my house, where school and park traffic guaranteed a steady stream of potential buyers. I did receive several calls every week for several weeks. Only a few called back and one or two people came by and saw/drove the car.

Then I decided to get serious: I took out an ad. I had recently purchased a used car, and having gone through the experience as a buyer helped me become a better seller... What does a buyer look for? How does the buyer look-up cars for sale? How does the buyer decide what they want to pay?

I had a choice of venues for ads. In the end, I chose autotrader.com. For $44, I got a 3-week run, with 9 photos (on-line) and one photo in the weekly publication. AND, I had a chance to keep the ad running until I sold. I chose autotrader since they seemed to have the most selection for similar cars.

I also built a free "blog" so I could place more detalied pictures and text. The buyer did go out to the site. In the very least, it helped me think through which pictures I wanted with the ad as well as the text I woud use for the "selling points".

Other things I learned:
|| hcpark, 4:00 PM

1 Comments:

Howard, I am very impressed with your effort. It's funny how many people would rather get ripped off than spend a few hours learn and educating themselves about buying and selling vehicles. Glad to see you took the time to do both! Way to go. The Ex-Car Dealer
How To Avoid All Car Dealer Scams
Blogger Dealer Invoice, at 3:22 PM  

Add a comment

Counter
Site Counter